As I embark on taking control of marketing I'm reading and gathering a lot of information. Seth Godin has been particularly inspiring. Here's his post today, March 27.
Time to get off the social media marketing merry-go-round that goes faster and faster but never actually goes anywhere.
Time to stop hustling and interrupting.
Time to stop spamming and pretending you're welcome.
Time to stop making average stuff for average people but hoping you can charge more than a commodity price.
Time to stop begging people to become your clients, and time to stop feeling badly about charging for your work.
Time to stop looking for shortcuts and time to start insisting on a long, viable path instead.
Time to start contributing.
There are lots of ways to embrace modern marketing, but the there's no doubt that you'll be better off once you do.
Modern marketing is the practice of making something worth talking about, developing empathy for those you seek to serve and being in the market in a way that people would miss you if you were gone.
Good Stuff, Seth!